From a personal demand perspective, perfume is an excellent gift choice. On Valentine’s Day or a wedding anniversary, if you give it to your lover as a commemorative gift, she will definitely be moved.

From a business perspective, perfume is definitely a gift that impresses customers. If you are a luxury store, customers can get a bottle of customized perfume gift after purchasing your brand package, which will definitely surprise her. If you are a car dealer, giving a bottle of customized perfume when selling a car to a customer will make the customer feel more valued.

For perfume brands, some of them do not have the production capacity of diversified customized perfumes. Therefore, they will seek cooperation with perfume oil manufacturer like Ghilawd. Ghilawd provides customized perfume gift services, allowing perfume brands to develop high-end and differentiated market strategies

The practice of customized perfume gifts can also help merchants attract more different types of perfume customers, such as employee benefits of large enterprises and customized perfumes for customer appreciation activities. In addition, some brands can provide customized perfume gifts to members to improve customer loyalty.

So, which merchants are suitable for customized perfume gifts? Ghilawd perfume expert Emily shares the following original information: In 2024, the five most suitable types of merchants for customized perfume gifts.

1. Perfume brands

Although many perfume brands have professional perfumer teams, they may not be able to develop all types of perfumes that meet customer needs.

At this time, perfume brands need to contact more expert perfume customizers to customize perfume types with specific aromas. Because for perfume customization, Ghilawd has a 3,000 formula library and a more creative perfumer team, which can quickly respond to customer needs and customize perfumes that meet needs.

At the same time, customized perfume gifts can help perfume brands quickly meet consumer groups that pursue high-quality and personalized perfumes. For example, people who customize exclusive perfumes for large-scale events, or companies that want to make limited edition perfumes to give back to partners.

Case:

Like some large perfume customizers in China, such as Ghilawd, they will provide customers with one-to-one customization services. It can provide a one-stop solution from the selection of fragrance notes to the blending of concentrations.

2. Professional gift companies

Professional gift companies mainly serve group customers. These customers will buy some customized perfumes for their own customers to achieve more marketing goals, such as maintaining old customer relationships, etc.

Gift companies’ large corporate customers customize perfume gifts at annual meetings, celebrations, and business cooperation activities. This means that gift companies have a huge demand for customized perfume gifts.

Since the advantage of gift companies is not in perfume design, they are more likely to entrust professional perfume customization companies to design a unique perfume to highlight their gift manufacturing capabilities and distinguish themselves from competitors who have no characteristics.

Moreover, based on a professional understanding of the gift market, gift companies understand the psychological expectations of customer groups better, combining perfume customization with gift creativity to make customer groups more satisfied.

Case:

In 2024, a large Chinese gift company cooperated with perfume customization company Ghilawd to customize a perfume gift set with a car brand logo for an automobile company, which was very popular with corporate customers.

3. Professional wedding companies

Professional wedding companies also have a huge demand for customized perfume gifts.

In order to make the wedding more warm and to give the bride an unforgettable memory for life, the wedding company may customize perfume gifts for some newlyweds as a souvenir of love.

In addition, some small-capacity perfume gifts can also be customized as small gifts for guests to express gratitude and blessings to the participants, making the entire wedding more grand.

The cooperation between wedding companies and perfume customizers has its unique professional advantages. Because wedding companies are familiar with the needs of newlyweds, they can combine perfume customization with wedding theme elements to create a more romantic and memorable wedding.

Case:

Wedding Wedding Company launched the “Wedding Perfume Customization Package” in 2023, including perfume for newlyweds, the same perfume for best man and bridesmaid, and mini perfume for guests.

4. Beauty Store

The vast majority of customers of beauty stores are women, which means that most of its customer groups are also perfume lovers.

Consumers of beauty stores are more fashionable, have a very strong curiosity about beautiful and fragrant perfumes, and have a stronger desire to buy. If beauty stores cooperate with perfume customizers to create unique niche brand perfumes, consumers will definitely remember your brand quickly and buy products.

Moreover, beauty stores gather a large number of beauty products and are very sensitive to the popular trends in the beauty market, so customized perfume gifts can generally attract customers well and provide professional consulting services, and the sales conversion rate is generally high.

Case: Sephora, a well-known beauty store, will launch its own perfume customization service. After its consumers consult in the store, it can practice customizers to design personalized perfumes, further enhancing Sephora’s brand competitiveness.

Which beauty collection stores have their own customized perfume gifts

1. DFS Private Customized Gift Shop: Opened in Hong Kong in November 2018, the store has various perfume gift boxes.

2. Mumu Fragrance Hong Kong Collection Store: The store has Artisan perfume sample Q version gift box.

3. Noy ​​Handmade: DIY perfume gift boxes are sold on Taobao in China.

4.iness·house beauty store: provides perfume and fragrance Christmas gift box sets.

5. Pet supplies merchants

Pet owners love their pets very much and may buy pet-specific perfumes for them to make them more lovely. At the same time, they also care about the safety and insect repellent effect of perfumes on animals, making pets healthier. Therefore, pet supplies merchants are also important consumers of customized perfume gifts.

Ghilawd can design natural and safe perfumes for pets, using raw materials that do not harm the health of pets, and can also deodorize and repel insects.

Case: In addition to selling common pet supplies such as cat litter boxes, pet bowls, cat beds, and cat scratching boards, some large pet supplies merchants will launch pet perfume products. For example, cats especially like catnip-scented perfumes, so you can customize a corresponding perfume product.

Perfume fragrances that are beneficial to pets:

1. Lavender fragrance: Help pets relieve anxiety and reduce the probability of stress death caused by moving and strangers visiting. It is suitable for all kinds of pets, such as dogs and cats.

2. Chamomile fragrance: has anti-inflammatory and sedative effects on pets. It is suitable for pets with sensitive skin, such as short-haired dogs and folded-ear cats.

3. Green tea fragrance: has antioxidant and deodorizing functions. Dogs, cats, chinchillas, and guinea pigs are all suitable for this fragrance.

4. Lemongrass fragrance: has antibacterial and refreshing effects on pets. It is suitable for use in pet activity areas. In addition, it can help elderly pets or obese pets refresh themselves, especially for elderly Labrador dogs.

6. Hotel

Hotels need to highlight their brand image and theme, so they need to customize perfume gifts.

For example, if a hotel features Southeast Asian style, it may contact perfume customizers to design a Southeast Asian fruity, floral and herbal perfume, which is placed in guest rooms and lobby areas, so that consumers feel like they are in the jungles of Southeast Asia. . .

Some large hotels will also give branded customized perfume gifts to guests staying in the hotel to make a deep impression on guests, so as to distinguish them from other ordinary hotel competitors.

Moreover, for some guests who pursue a high-quality accommodation experience, a customized perfume gift with the hotel’s unique scent is a thoughtful service that leaves them with a good memory after leaving the hotel. Since the gift you provide makes them feel very surprised, they are likely to share their experience on social media such as Facebook and Twitter, allowing more consumers to pay attention to your hotel brand.

Hotel case of customized perfume gifts:

Shangri-La Hotel Paris is a luxury hotel full of French elegance. Starting in 2025, the hotel will cooperate with a well-known French perfume brand to create brand-exclusive perfume gifts.

Other products on sale include: Fragrance Oil For Men,​ Hair Care Fragrance Oil, Bath and Shower Fragrance Oil, Perfume Fragrance Oil, Skincare Fragrance Oil, Pure Essential Oils and Space Diffuser Fragrance Oils.