Since the 21st century, the men’s perfume market has grown rapidly and has become a new blue ocean in the perfume industry market.
According to data from professional research institutions: In 2022, the global men’s perfume market will be about 1.91 billion US dollars, with a compound annual growth rate of about 4.1%. Experts predict that by 2032, the global men’s perfume market may reach 2.97 billion US dollars.
Based on the above market data reports, many perfume brands have already laid out the men’s perfume market. They spent a lot of money to investigate the factors that men demand perfume and developed various perfumes.
Some brands that do not have the ability to manufacture perfumes and fragrances have successively cooperated with professional fragrance manufacturers such as Ghilawd. Based on Ghilawd’s many years of accumulation in the fragrance industry, it customizes fragrance oils that are more popular with men for the manufacture of perfumes.
However, there may be some information blind spots that you don’t know about when customizing men’s perfumes. Ghilawd perfumers provide you with the following professional advice: 6 things you should pay attention to when customizing perfumes for men.
1. The premise of customizing men’s perfume: understand their fragrance preferences
Although there are many similarities between men, due to differences in personality, character, and regional culture of the country where they live, men have great differences in their preferences for perfume.
For example, men in subtropical or tropical countries may prefer fresh aquatic notes to cope with the hot summer.
Because this type of fragrance can bring men a refreshing feeling like a sea breeze. For example, the fragrance style of Davidoff’s “Cold Water Men’s Perfume” is based on the daily needs of this type of men.
And some men with more stable personalities are more inclined to the deep fragrance of woody notes, such as sandalwood and cedar, which are particularly deep, such as Tom Ford’s “Oudy Agarwood Perfume”.
According to MBTI, what kind of fragrance do men with different personalities like? Psychologist Paul’s suggestions:
1.ISTJ (Logistician Personality): Woody Fragrance, Fougere Fragrance
2.STJ (Commander Personality): Oriental Fragrance, Wood-Spice Mixed Fragrance.
3.ISFJ (Guardian): Amber, Milky-Wooden.
4. ESFJ (Archon): Fruity-Floral, Aquatic-Floral.
5. ISTP (Connoisseur): Leather-Tobacco, Metal-Wooden.
6. ESTP (Entrepreneur): Citrus-Spice, Fougere-Aquatic.
7. INFJ (Advocate): Woody-Herb, Smoky-Wooden.
8.ENFJ (Hero): Floral-Amber, Fruity-Oriental.
2. Customize perfume for men’s occasions
Men often go to work and business occasions.
They use perfume not to please themselves, but to give customers and friends a good social impression.
Therefore, it is important to understand the occasions where men use perfume on a daily basis. If it is used for men’s daily commuting, they need fresh and elegant perfumes. For example, Kenzo’s “Wind Love Men’s Perfume”.
If it is used in business occasions, men are more suitable for woody fragrances that show a professional and stable image.
For sports occasions, men are more suitable for refreshing and energetic scents, such as mint and citrus fragrances, which even have certain antiperspirant functions. Such as Adidas’ sports perfume series.
3. Consider customizing perfumes for men in different seasons
For higher-income male groups, their use of perfumes is more meticulous.
For example, in different seasons, men will consider adjusting different perfumes to improve their mood and make themselves different.
For example, spring is suitable for perfumes containing lemongrass and mint ingredients.
In summer, the weather is hot and perfumes are easy to evaporate. So men are more suitable for perfumes with lemon and grapefruit fruit ingredients.
In autumn, as the temperature gradually drops, men are suitable for amber, vanilla, and cinnamon perfumes with warm scents.
In the cold winter, men are suitable for rich and long-lasting ebony and sandalwood perfumes.
4. Men’s requirements for perfume ingredients and quality are getting higher and higher
Men’s shopping habits have a characteristic: once they give up a brand, they often stop buying it quietly. This is a way for them to participate in “consumption voting” with actions.
Therefore, in order to keep your men’s perfume sales growing, you must grasp the product quality and the safety of the source of ingredients before men decide to give up your brand.
For example, if you use floral essences to make perfume, make sure that the floral fragrances are purchased from high-quality origins.
In addition, you must 100% ensure that the ingredients of the perfume are hypoallergenic to the skin. For example, ylang ylang may cause allergies in some people, so try to avoid using it.
GHILAWD Fragrance Shanghai Co., Ltd. is an international, modern high-tech enterprise integrating R&D, manufacture, and sales of fragrance oils.
GMCS Analysis Room
5. Pay attention to the coordination of the ingredients of men’s perfume
The combination of spice ingredients must be coordinated enough, which is undoubtedly a great test of the experience and skills of the perfumer.
GHILAWD has overseas professional perfumer consultants, 5 senior perfumers and 8 application and quality engineers.
Because our perfumer team is very good, we can customize the men’s fragrance formula for you according to your needs, ensure the natural transition between the top, middle and base notes, and make the fragrance richer.
In addition, we will recommend the most suitable fragrance ingredients according to your requirements, and scientifically formulate them, and provide multiple solutions to make you 100% satisfied.
All GHILAWD fragrance oils have passed multiple international certifications from the European Union: COA, IFRA, MSDS, EU Organic Certification ECO and 26 Allergens, 100% guaranteeing product safety.
COA (Certificate of Analysis):
Definition: A formal document that records the results of sample laboratory analysis in detail, signed and confirmed by the authorized representative of the analysis agency. It is a product quality certification document and identification document.
IFRA (International Fragrance Association) certification:
This is a global fragrance industry representative organization established in 1973, headquartered in Geneva, Switzerland. Its fragrance research institute collects fragrance material safety data to ensure consumer safety.
MSDS (Material Safety Data Sheet):
This is a document that proves the safety information of chemical substances. Such as chemical name, chemical formula, composition ratio, flammability, inflammability and explosiveness of these substances.
EU Organic Certification:
Detailed supervision of the entire process from seed to final product, involving soil management, seed selection, planting process, harvesting, processing and packaging of fragrance production.
EU Organic Certification
26 Allergens:
26 common ingredients in cosmetics and food that may cause allergic reactions.
26 Allergens
6. The packaging design should be personalized to resonate with male consumers
The packaging design of customized perfume should match the personality of men.
If you customize a perfume for young and fashionable men, its packaging should be simple and modern, such as bright green (representing fresh fruity fragrance).
For perfumes for mature and stable men, its packaging is recommended to use classic dark brown and black.
7. Reasonable pricing
When customizing perfumes, you should consider cost factors. For example, control the cost of essential oils, packaging costs, and labor costs.
The essential oils provided by GHILAWD are of high quality but affordable prices.
This is because GHILAWD has a very strong production capacity, and under the premise of ensuring that the quality is not reduced, the price is controlled at an acceptable level to help you succeed in your business.
Annual production more than 2000 tons, clients’ good reviews up to 95%, and product quality ranks among the top 5% in the industry per platforms’ data.
Products include: Hair Care Fragrance Oil,Bath and Shower Fragrance Oil, Perfume Fragrance Oil, Skincare Fragrance Oil, Pure Essential Oils, Diffuser Fragrance Oil, Candle Fragrance Oil, Car Diffuser Oil, Fragrance Chip, Detergent Fragrance Oil, etc.
Tags： #Wholesale Perfume For Men #Bulk men Perfume Wholesale
