If you run a scent shop, you may buy some products wholesale from certain brands for sale. However, the profit margin brought by this method is far less than the profit of creating your own brand.

If you are located in a shopping mall with a large flow of people and have a certain degree of loyal customers, you can consider customizing unique fragrances for your scent shop.

If you do this, it can bring many benefits. For example, you can enter the market segment, occupy the market share of certain niche perfume lovers, and increase more profits for the scent shop. Moreover, as sales grow, you may also be able to create your own independent fragrances brand. What a long-term career!

Customizing fragrances for Scent Shops not only has the above benefits. Paul, the fragrance expert of Ghilawd, shares with you 6 advantages of customizing perfumes for Scent Shops.

1. Quickly occupy the niche perfume market and improve consumer loyalty

Since everyone has different preferences for fragrance, the current perfume market is far from being satisfied.

Although many perfume brands now launch various fragrances to occupy the niche market, there are still some groups whose consumer needs are not met.

If scent shops seize this market opportunity and contact Ghilawd to customize fragrances, they can mix unique fragrances to meet their consumer needs.

For example, some people like fresh citrus notes, while others prefer woody notes. Custom fragrances can mix perfume products with unique proportions, which are completely different from other brands’ products.

In addition, you can also customize fragrances according to consumer occasions.

For example, the perfume styles for weddings, dinners, and business events are different, and they are also unoccupied markets. And here is your opportunity to expand the market.

What are the niche markets for fragrances?

1. Segmentation by gender

Men’s perfume: Fougere fragrance men’s perfume, woody fragrance men’s perfume, aquatic fragrance men’s perfume.

Women’s perfume: floral fragrance women’s perfume, fruity fragrance women’s perfume, oriental fragrance women’s perfume.

2. Segment by age

Children’s perfume, youth perfume, young and middle-aged perfume, elderly perfume.

3. Segment by occasion of use

Daily commuting perfume, business perfume, dating perfume, sports perfume, leisure perfume.

4. Segment by price

Luxury brand perfume, mid-to-high-end brand perfume, affordable brand perfume, niche brand perfume

5. Segment by fragrance ingredients

Single fragrance perfume, compound fragrance perfume.

2. Rapidly improve the brand image of the scent shop

In the market, there are many perfume brands, and the product homogeneity phenomenon is more serious.

If the scent store you run has a customized fragrance, it can be immediately distinguished from other ordinary perfume stores.

When consumers know that your store has customized fragrances, they will immediately improve their awareness of your brand.

At the same time, stores that can customize fragrances must be more professional.

Therefore, in the minds of consumers, the professional level of your perfume store will be recognized, and they will think that you really love perfume culture.

Because only those who understand perfume will customize perfume!

3. Further increase the profit margin of scent shops

In the first section of this article, we mentioned that the price of customized fragrances may be higher, and since there are no middlemen to make a profit, its profit margin is relatively considerable.

In addition, customized fragrances are a quantitative product in themselves, and their uniqueness means that they can be sold at a higher price, bringing higher profits to scent shops.

In addition, customized fragrances can help drive sales of related products. Once consumers enter the store, they will buy several products at the same time, such as scented candles and body lotions.

Nowadays, as long as you have customized brand perfumes, you are likely to attract a large number of customers to the store, thereby increasing overall sales.

4. Promote interaction with consumers through perfume market research

To customize fragrances, it is necessary to do a good job of pre-market research.

You not only need to make and collect questionnaires, but also need to talk closely with consumers to understand their inner feelings and desires for perfumes.

Therefore, in the process of customizing fragrancess, consumers will invisibly participate in the preparation and design of perfumes.

This sense of participation allows them to better understand the perfume culture of your store and feel the value of being recognized.

Of course, through interaction with consumers, you can understand the needs of young consumers more quickly and ensure the success of product customization.

The latest international perfume market research data

According to Hengzhou Chengsi (yh) research statistics, the global perfume market size in 2022 is about 258.4 bilScent Shopsion yuan. Some institutions predict that the annual growth rate of the perfume market in the next ten years will be 8.5%.

Today, Europe is still the world’s largest perfume market, accounting for 46% of the market share; followed by Asia (excluding China), accounting for about 23% of the market share.

The market competition pattern is also becoming increasingly fierce. Among them, L’Oreal, Coty, Chanel, Estee Lauder, Guerlain Group, and LVMH Perfume Cosmetics (Shanghai) Co., Ltd. have the highest share of the global perfume market.

5. Flexibly respond to changes in the perfume market and reduce business risks

The trend of the perfume market is like the fashion circle, full of changes. Maybe a perfume is more popular this year, but it will no longer be popular after three years.

Therefore, Scent Shops should maintain close communication with consumers. Before customizing fragrances, you must be keenly aware of the latest market trends and quickly adjust the fragrance formula to stay competitive.

Today, the biggest change in the perfume market is the change in sales channels. Today, e-commerce platforms and social media sales have become important channels for fragrance sales.

Products include: Hair Care Fragrance Oil,Bath and Shower Fragrance Oil, Perfume Fragrance Oil, Skincare Fragrance Oil, Pure Essential Oils, Diffuser Fragrance Oil, Candle Fragrance Oil, Car Diffuser Oil, Fragrance Chip, Detergent Fragrance Oil, etc.

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