Souffle is a high-end jewelry brand under the Chao Hong Ji Group, uniquely positioned with gifting at its core, offering products imbued with warmth to consumers, conveying delicate emotions profoundly.

Chao Hong Ji aims to enhance memorable gifting experiences through olfactory senses, ingeniously integrating the themes of “Love” and “Forgiveness.”

After comprehensive evaluation and assessment of various considerations and demands, we devoted ourselves wholeheartedly to the meticulous design of fragrances. Ultimately, we crafted “Love” with a predominant peachy sweetness, and skillfully shaped “Forgiveness” with a bitterness subtly balanced by sweetness of tea leaves. These designs garnered unanimous praise from clients and successfully launched into the market. 

In addition to assisting Chao Hong Ji in fragrance customization, we also provided meticulous services such as strict selection of packaging materials, thoughtful craftsmanship advice, and support in production and registration of perfume products.

GHILAWD Fragrance assists CHJ in fragrance design, offering meticulous selection of packaging materials, thoughtful craftsmanship advice, and comprehensive support services including production and registration of finished perfumes.